To receive further information and material concerning the vegan ideology, take a look at the pages animals, environment & health.

Being vegan means more than eating healthy. It is a way of life.

Most vegans are not satisfied only with stopping their consumption of animal based products. They also want to motivate their friends and family to a conscious way of living which includes treating the environment, all its inhabitants and one's own health with care and respect. There is a reason for that! It is not like a religion in which people try to convince you of their beliefs and mindset because of a construct of thoughts. The vegan movement is based on scientifically proven facts and gives you clarity about the outcome of consuming animal products and the suffering it causes in the world. This means that once you start to deal with the topic of veganism and its coherent aspects, it is no longer possible to look away as others harm themselves (see health), support the livestock industry (see animals) and even contribute to the exploitation of sensitive ecosystems of planet earth (see environment). Veganism does not win until everybody is vegan.


The topic of veganism links the three aspects of animal ethics, environmental preservation and health with one another. Because of that it is not really important why people become vegan (we did because of the environment). Sooner or later everybody starts to deal with the other topics and takes them in deeply until they realize that veganism is an inescapable step to guarantee that future generations still have the chance to live in a world worth living in. Since the topics walk side by side it would be kind of hypocritical to call oneself an environmentalist without being vegan. Just as people cannot say that they love animals when they contribute to the enslavement of various animal individuals by what they choose to consume. Even health fanatics have to admit that the data is quite clear and that animal products include many ingredients that are detrimental to human health rather than beneficial.


Therefore, veganism is to be understood as a complete package. It is not enough just for us to stop consuming animal products. We want more! Because of that, we inform the people near us about the suffering and cruelty in food production and animal farming. Moreover we try, in every aspect of our lives, to minimize our carbon footprint. This includes saving water and electricity, riding a bike instead of a car, buying as plastic free as possible, buying regional & seasonal, if possible second hand products (clothes, every day appliances like mobile phones and computers), waste reduction, using cosmetics that are 100% biodegradable or even compensate the CO2 produced by our air travel (which unfortunately every now and then is necessary) by planting a large amount of long living trees, just to mention a few. We do not think that being vegan contributes enough to the environment and that we therefore can be lazy in other areas. Always and everywhere we try to take the way that leaves the smallest ecological footprint behind without sacrificing quality of life.

Transparency instead of expensive certification

We plant all of our crops ecologically and fair. Everything else just makes no sense to us. Unfortunately the certification with a bio or fair trade seal comes with a huge expense. So far we do not have the opportunity to invest such a great amount of money just to be allowed to call our products fair or bio. But even from an ideological point of view we do not agree completely with this practice of having a certification for everything. The high costs of the certification cause the products to be more expensive. This does not go along with our idea since it is very important to us to sell the products as cheap as possible so that everybody can afford them. Because of that we decided to go for transparency instead of certification. This means that we will document our work regularly and publish all information right here (soil analysis included). For the skeptics: we welcome them to come by in person and see for themselves. We are always happy about announced guests as well as unannounced guests whom we can show our farm, the forest or the production. But due to the fact that we might not always be available at our property, or that people have trouble finding it, it might be a good idea to write an E-Mail in advance.

To receive further information and material concerning the vegan ideology, take a look at the pages animals, environment & health.


Ronja Heinemann

Andrés Seidler del Pozo


Jr. Aguaytía MZ 21 Lt 9


Pucallpa, Ucayali



+51 985 734 359